Bom Malandro Packaging Design Concept by WonderWhy Agency

Typically, the focus of a wine brand is on the name, the bottle, the label design, and the back label, which includes information about grape varieties, terroir, notes about the wine (appearance, aroma, flavour) and, sometimes, pairing. Once this is done, the brand creation process is over, and communication starts. However, Symington Family Estates wanted to sell this wine to a new millennial audience, instead of the traditional wine-loving over-40 target. The goal was to reach a new generation of explorers & wine lovers. When you want different results, you need different methods. Thus, Wonder\Why branding agency developed the creative process in a different way: as if we were creating a Netflix series. This time, no grapes, terroir or tradition would be evoked. Methodology: Strategy det