Boo Republic Gives Gelo Celo a Playful Identity That Mirrors the Joy of Every Scoop
*Gelo Celo* is the ice cream sub-brand of the *Estia Bakery–Confectionery* chain in Thessaloniki. Aimed at a youthful audience, the redesign of Gelo Celo’s identity and visual communication creates a bold, joyful statement defined by pop aesthetics and vivid colours. Every person is unique, yet a...
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