Born Ugly and Carlsberg Unveil Somersby’s Global Visual Identity Refresh

Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver greater brand standout in a noisy marketplace, as well as help people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets. The refresh has reinterpreted Somersby’s brand promise of ‘Refreshingly Optimistic’, encouraging consumers to see the wonder of the everyday and be at the centre of shared moments of joy. As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognisable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavour navigation with f