Both, a protein bar that brings the best of Both worlds together
Today’s lifestyle is no longer about choosing one thing over another. People expect products that work across multiple moments of the day and meet more than one need. Both was developed with this reality in mind. The brand is designed for active, modern routines where performance and enjoyment are equally important. At the core of the identity is the “+”. It functions as a clear visual statement of the product promise: tasty plus healthy. The symbol structurally divides the packaging, making.
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.