Bottega’s Oversized Logotype and Custom Typeface Bring Modernity to Sustainable Food Packaging by Student Robi Ruocco

Overview Bottega is a women-owned and led food company that specializes in a select range of sustainable pantry goods. The brand’s mission is to stand out in a saturated market by bringing authenticity and integrity to their products. With a focus on sustainability and quality, Bottega aims to connect with a young, discerning audience that values both simplicity and authenticity in the foods they choose. Identity The conception of Bottega’s brand identity began with the creation of a unique logotype, which quickly evolved into the development of an entire bespoke typeface. This custom typeface is central to the brand’s visual language, serving as the wordmark and being used as the primary display typeface for key brand messaging. The typeface is inspired by the quaint signage found in smal