Boundless Brand Design Shapes the Future of Sparkling Water with CO2 YOU’s Engaging Branding

‘Join the Bubbly Movement’ with CO2 YOU, the must-have subscription service that delivers sparkling water makers & CO2 refills to your door CO2 YOU is an ambitious e-comm business gaining traction through its friendly subscription service & convenient delivery of CO2 canisters, ensuring that customers can always make sparkling water at home or place of work. Boundless Brand Design was brought on board to help accelerate growth and transform a functional B2B operation into a more emotionally resonant consumer-facing brand. We started by strategically repositioning the brand to give it a much stronger consumer focus and homed in on the end-benefit – all about helping people hydrate, without the hassle. To recruit time-poor healthy lifestylers, we created a brand story to drive engagement and