Boundless Designs Beefeater 24’s On-Trade Nightlife Toolkit

Beefeater 24, Elevated to New Heights! An elevated drinking experience that’s made for mixing. Crafted by Beefeater’s Master Distiller Emeritus Desmond Payne MBE, Beefeater 24 is steeped for 24 hours for an unparalleled depth of flavour, with a precise cut of liquid being taken from the still, yielding a supremely pure, yet complex gin. This unique process, along with the introduction of Japanese Sancha and Chinese Green tea make this the perfect Gin for modern cocktails, to enhance the high energy nightlife drinking occasion. This liquid was perfectly primed to offer a richer alternative to the typical vodka’s on offer in this space – and as such is positioned as a high energy night life alternative. We partnered with Beefeater Gin to design a compelling new look for their on-trade nightl