Brand Creation for Bimbo Mediterranean Sandwich Shop by Studio Hekla

Bimbo is a unique spot dedicated to Mediterranean street food, offering a culinary experience that blends sunny flavors and authentic charm in the heart of Bordeaux. The shop’s standout wooden façade, with its inviting rounded corners, is more than just an exterior—it’s a central element of the overall concept. This design choice reflects warmth and accessibility, drawing customers in with its friendly aesthetic. The hand-painted sign, boldly displaying “Falafel & Glace” across almost the entire width of the façade, is a visual beacon for food lovers in the bustling Saint-Paul district. Its craftsmanship adds a human touch that speaks to the artisanal quality of the food served inside. The menu, originally presented as posters directly affixed to the façade, draws inspiration from urban co