Brand Hatch Creative Unites Whiskey Craft and Sports Legacy in Teeling x Notre Dame Design

At Brand Hatch, we thrive on transforming meaningful stories into impactful designs. When Teeling Whiskey approached us to create the branding and packaging for a special collaboration, a series of Single Malts inspired by historic moments in Notre Dame Football’s legacy; we saw an opportunity to honour the rich heritage of both brands while crafting something truly unique. The first release in the Phoenix Legends Series commemorates the 100-year anniversary of Notre Dame Football’s first Consensus National Championship in 1924. This was the year of the Four Horsemen, a legendary backfield whose unstoppable drive led the team to an undefeated season, outscoring their opponents 285-54 and setting a gold standard for excellence. The Phoenix Legends Series takes its name from Teeling’s iconic