Brand Identity and Packaging Design for ZigZag Vodka by Opposite Design Studio
The most exciting journeys in life are never straight. They twist. Loop. Meander. Diverge. Wander. Stop. Restart. Reroute. They make you feel alive. Never walk straight. Meet ZigZag. ZigZag was conceptualised as an irreverent antithesis to both high-end Vodka brands (Absolut, Grey Goose, Ciroc…) and low-end brands (Magic Moments, White Mischief, Romanov). Sophisticated and design-forward to appeal to a new cohort of drinkers, but without the price and snob-value of imported brands. The ZigZag logo is designed to be bold, both on the packaging and off it – on coasters, bar signs, merchandise, everywhere. The two symmetrical parts of the name (Zig / Zag) fit perfectly within the horizontal strokes of the chunky Z holding shape, making the name stand out. The Z holding shape also stretches be
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