Brand Identity and Vocabulary for Lucky Duck by Angel & Anchor

In 2022 Angel & Anchor worked with the Ringland Group to develop two brand identities in parallel for a unique concept that embraced the longstanding friendship between a good night out and a takeaway. The result is a one of a kind experience – Lucky Duck, an authentic Belfast Chinese restaurant, nestled in the centre of Southside Social, a stylish NY-esque cocktail bar. Naming the restaurant was top of A&A’s list in the creation of the brand and set the tone for the personality going forward. Taking inspiration from Chinese culture, cuisine and its many ‘good fortune’ traditions, the brand follows the naming convention for Chinese restaurants in the UK and Ireland. It also plays on the English phrase “you lucky duck”, giving a nod to both of the takeaway’s ‘cultural’ parents. The brand id