Brand Identity for “Chocoloco” by Student Olga Kramarenko

Chocoloco is a brand of non—standard and contrasting chocolate for those who are looking for a new experience in a combination of sweetness and piquancy, sharpness and exoticism, who are ready for adventures through food and appreciate quality and culture. Our product is a spicy chocolate that combines traditional Mexican spices with a rich taste of fruits, delicate notes of flowers and cocoa beans from Mexico. Chocoloco brings novelty to the bulk of the sweet flavors of modern chocolate and offers the buyer a unique mix that meets modern taste requirements. This is the embodiment of a bold approach to a classic delicacy, where chocolate becomes not just a dessert, but a way to travel to the heart of Mexican culture. The main metaphor for the design was the Calavera sugar shard, a symbol o