Brand Identity for Links Field Designed by Lucas Coradi

Links Field is a Chinese multinational with offices in more than 10 countries, and its purpose is to make using Internet of Things connectivity easier. The company focuses on the growing world of IoT, seeking to innovate the way “things” connect, facilitating the expansion of various markets, such as vehicle telemetry, industry 4.0, smart cities, among others. With this redesign, the company sought a brand that symbolized connectivity, with a unique, modern and lasting design, attributes that the old brand did not have. So, the first step was to think of graphic elements that somehow managed to convey the idea of ​​connection. This thought should definitely be present graphically in the brand. In addition, we have the SIM Card as the main physical reference of the product that the company