Brand Identity for NPC Kombucha by Evgeniy Khizovets
Context: Today, cyberpunk is a stylistic trend in literature, cinema, clothing, interior design and other areas of modern life, based on the aesthetics of science fiction films, games, and ideas about the world of the future. This is a special form of behavior on social networks. Concept: The idea of the packaging is a reflection of the world of cyberpunk and the gaming industry, where everyone is familiar with the taste of NPC tonic, just as in real life we are familiar with the taste of kombucha. The concept of the packaging is a synthesis of a fantasy world, a computer character and reality, like the symbiosis of bacteria and yeast when preparing kombucha. In the gaming cyberpunk NPC, kombucha is a healing drink that can restore your health or modify your character. In real life, ko
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