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Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition

by Brand Potential ·

The journey to Gallagher PREM began with a radical rethink of what rugby could be. Through in-depth strategy and research, the opportunity was clear: amplify the visceral truth of rugby its physicality, its drama, and its spirit of community. The ambition was bold: to double the league’s weekly r...

Non-profit-public 2026 World Brand Design Graphic

View the full project Brand Potential
Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 0 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 1 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 2 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 3 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 4 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 5 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 6 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 7 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 8 Brand Potential Reimagines Gallagher Prem as Rugby’s Most Electrifying Competition brand identity by Brand Potential - Visual 9

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