Brand Society Redefines the Pantry Category with Yumble
Yumble enters the pantry category at a time of significant cultural and behavioural shift. As consumers become increasingly conscious of sugar intake and ingredient quality, expectations of everyday food are evolving. Despite this progress, much of the category remains defined by a familiar tension: the perceived trade-off between taste and better-for-you choices. In response, Yumble was conceived as a brand that could reconcile these opposing forces. Rather than positioning itself within the ex
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.