Branding Agency Percept Create Brand Identity for Australian Gym

Branding agency, Percept, help transform the image of Rileys, a leading Australian gym and the hard work pays off. The Challenge Riley’s is a well-respected gym that has been in operation for almost 40 years. With its inception in body building, it has been the place to go for any body builder worth their salt. Leveraging this reputation, they desired a shift towards becoming a lifestyle brand. With high ambitions to be something no other gym in Australia has managed to achieve – not just a standard Anytime Fitness, Plus Fitness or F45 franchise – they desired a brand identity that conveys their strong, professional tone. A gym and a community you can really belong to, built on the notion of self betterment. The Solution Branding agency, Percept worked closely with the business owners to d