Branding and Packaging Design for Radioactive Water Energy Drink by Student Sofya Grazhevich

The philosophy of the brand Radioactive Water Radioactive water is an energy drink that ignites a spark inside everyone who is ready to go beyond the ordinary and experience a real burst of energy! Inspired by the spirit of experimentation and discovery, the brand embodies the desire for the new and unknown. Life shouldn’t be too serious. Each medicine-like bottle contains an invigorating drink. This is your “cure” for fatigue, which will help you not only stay energetic, but also smile even on the hardest days. Brand idea Energy From The Depths Of The Periodic Table Target audience Radioactive water is a drink for those who long to feel alive, boldly discovering a new level of energy, but at the same time absolutely safe for health. The brand was created for an audience that appreciates i