Branding and Visual Communications for Bellucci Italian Luxury Fashion Brand

Bellucci is a hypothetical notion born out of a desire to create a unique brand identity with a strong presence. The project focuses on Branding, Visual Communication and Web UI Design. Bellucci is a high-end luxury fashion brand with headquarters in Rome, Italy. Its product line include handbags, ready-to-wear, footwear, accessories, makeup, fragrances and home decoration. Bellucci was founded in 1971 by Gervasio Bellucci in Rome, Italy. Bellucci is developing a fully modern approach to fashion by being influential, original, and progressive. The House has redefined luxury for the twenty-first century under the direction of creative director Manuela Arcuri, solidifying its place as one of the world’s most coveted fashion houses. Bellucci products are the peak of Italian workmanship, unriv