Branding for Baby Sloth Costarican Fine Cacao – From the Jungle to the World by Design Etiquette

From the Jungle, to the World We’ve had the pleasure of collaborating with La Isla, a renowned specialty coffee farm in Costa Rica, supporting their growth as they developed the Baby Sloth Specialty Coffee brand. Recently, they expanded into cacao with their new venture, Baby Sloth Costa Rican Fine Cacao, diversifying their product line while preserving the quality and values that have made their coffee brand a success. Our goal for this project was to create a brand identity that seamlessly connects with the established Baby Sloth coffee brand while distinctly capturing the essence of Costa Rican cacao. To achieve this, we adapted the original Baby Sloth logo, refining its illustration and elements to represent both coffee and cacao divisions in a cohesive way. The sloth, a beloved nation