Branding of Mirus Wines: Celebrating Barossa Valley’s Rich Heritage

Mirus Following the successful launch of Wonderground last year, the team has now released a range of small-batch wines that showcase the remarkable vineyard sites in the Barossa Valley, known as Mirus. ‘Mirus’ is a Latin word meaning wonderful, strange, remarkable, amazing, surprising, and extraordinary. This name perfectly embodies the magical character of the vineyards from which these wines are crafted. Each varietal is made from grapes picked from a single block, reflecting the diverse soils, aspects, vine ages, and clones on the estate. Cornershop collaborated with Wonderground to create a brand identity and packaging that highlights the unique qualities of Mirus. We are thrilled to partner with them once again to help tell the Mirus brand story. The Mirus packaging, like the Wonderg