Brandon Consultants Redesigns Amoy With a Vibrant New Look

Ambition Amoy, a UK household name in Asian cuisine, sought to solidify its leading position in the UK market amidst rapid growth and intensifying competition in the sector. Despite its strong heritage and loyal customer base, Amoy faced the challenge of staying relevant to both its existing audience and a new generation of food enthusiasts eager to explore Asian cooking. Our mission was clear: to refresh Amoy’s visual identity, create cohesion across its extensive product range, and inspire confidence and excitement among consumers. The new design needed to honour Amoy’s rich Asian heritage while modernizing the brand to connect with a broader audience. Insight Amoy has always been about making authentic Asian cuisine accessible. It bridges the gap between tradition and modern convenience