Brandon Redefine Skincare Indulgence With Imperial Leather’s Ultimate Moisture Range

Imperial Leather has long been recognised for its luxurious lather and signature fragrances, but with the launch of Ultimate Moisture, the brand set out to redefine skincare indulgence. Entering the ultra-nourishing category alongside leaders like Dove and Nivea, this new range aims to deliver superior moisturisation while maintaining Imperial Leather’s iconic sensorial experience. Our role was to create packaging and brand identity that could seamlessly balance skin health with the luxurious, joyful bathing experience Imperial Leather is known for. The challenge lay in appealing to consumers who often feel they must choose between efficacy and indulgence — brands that are either too clinical or purely pleasure-driven. By embracing Imperial Leather’s signature strength in fragrance and lat