Braze Leads the Way with a Refresh That Engages Both Marketers and Customer

Braze Brand Refresh: With our brand refresh, we wanted to reintroduce Braze in a way that more accurately matched our innovative, creative, and category-leading company and its people. We market to marketers, some of whom work for the most innovative brands in the world. This refresh aimed to sharpen and amplify our visual and verbal style so that our brand was on par with that of our customers. Our new tagline “Be Absolutely Engaging” has a dual meaning. We are telling marketers to be their best, most engaging selves and to use every tool/channel to do it. We believe Braze is the absolute solution offering the largest mix of marketing channels. From there we overhauled all our messaging leading with joy not jargon. We spoke directly to marketers and their needs telling them, “there’s neve