Break Design’s Approach to Merging Flavor and Wellness in My Motto’s New Identity

Who said a sweet snack can’t be both delicious and wholesome? “Good for you” is the new motto of My Motto, a brand of indulgent wafers launched in 2018. From the beginning, its communication style stood out from traditional category norms, positioning itself as “a bold and unconventional snack” designed to appeal to a young and dynamic audience. With a strong identity and a unique approach, My Motto quickly gained popularity, establishing itself as a go-to choice for those looking for a fun, indulgent treat. Now, after years of international success, the brand is evolving to align with changing consumer preferences. More than ever, people are looking for snacks that don’t just taste great but also feel like a better choice. In response, My Motto has embraced this shift by carefully selecti