Brewery 28 Redesign Elevates Sensory Branding with Bold Typography and Craft-Inspired Materials

Objective Brewery 28 boasts a century-long history rooted in Belgium, a country renowned for its brewing tradition. The name “28” has an interesting and meaningful origin: over 100 years ago in Belgium, breweries faced a higher tax if they used more than 28 grams of malt per liter of beer, increasing production costs. From the very beginning, the brewery’s philosophy was to uphold high standards of quality in their beer while respecting this limit, offering a product focused on flavor and quality rather than price. Thanks to this choice, Brewery 28 has carved out a unique position, representing a balanced and characterful beer that respects tradition while maintaining an accessible approach. Over time, Brewery 28 has developed a diverse range of beers, always staying true to its original i