Buenaventura and Laura Meseguer Create a New Inuit-Inspired Identity for MR. BOHO

The Granada-based design studio Buenaventura and Barcelona type designer Laura Meseguer were selected to lead the rebranding of MR. BOHO. Founded in 2013, MR. BOHO has become a well-known eyewear brand recognized for its cosmopolitan, dynamic, and natural spirit. With a presence in over 40 countries, the brand strives to offer high-quality Spanish design at an accessible price through its two collections of sunglasses and optical frames. As the company evolved, it needed a rebranding to bring its visual narrative in line with its current direction, so they turned to Buenaventura for a fresh approach. The studio based its proposal on the creation of a custom typeface, developed in collaboration with Laura Meseguer, with the goal of establishing a unique and exclusive visual language for the