Building Happy and Healthy Pet Families Brand and Packaging Design by Roy.Studio

A pet care brand with heart, Maw & Paw creates pet care products with completely natural ingredients. Being pet parents and conscious consumers, we’ve always struggled to find natural products for Hakusays. So it was a delight to work with like minded clients. The founders are devoted pet parents and also run and support several NGOs that work with strays across India. We conducted our Brand Builder Workshop to help identify the core values, purpose and direction for the brand. At the centre of the brand was the pet family and the simple idea that a healthy pet is a happy pet family. The identity was designed as a word mark that could work across scales, applications and surfaces. Since the name was unique, we wanted the identity to be as transparent as possible to allow the core idea to s