Byamine and Safa Khamis Branding and Packaging Design Concept for Variety Coffee: A World of Flavour in Every Cup

Variety Coffee, a Kuwaiti online brand, is disrupting the global coffee market with its curated selection of exclusive, hard-to-find beans sourced from around the world. More than just a purveyor of premium coffee, Variety is on a mission to fundamentally redefine the very perception of coffee itself. For too long, the world has associated coffee solely with bitterness, a narrow and limiting view that Variety actively challenges and seeks to dismantle. Their carefully curated selection spans an extraordinary spectrum of flavors, ranging from the familiar comfort of standard roasts to the adventurous exploration of specially flavored blends and the unparalleled luxury of award-winning, internationally acclaimed coffees. Each bean, each blend, is meticulously chosen to showcase the incredibl