Cafe Noir’s Retro-Inspired Brand Design

Cafe Noir, founded by young, ambitious, and dynamic entrepreneur Amber Morrow, sought our Kathlyn Jarvis Design for a bold and retro-inspired brand identity that would encapsulate her vision for a distinctive and trendy café experience in Lethbridge, Alberta. Our mission was to craft a brand identity that not only captured the essence of Cafe Noir’s chic and modern vibe but also conveyed a sense of sophisticated nostalgia. This was achieved by incorporating high-contrast black and neutral tones, emblematic of the noir aesthetic, which set the stage for a visually striking and memorable café environment. The project commenced with the creation of a typographic brand identity, which we considered the cornerstone of Cafe Noir’s visual presence. This was complemented by a series of hand-drawn