Campaign for Rituals “The Alchemy Collection” by Liganova

Our Liganova Amsterdam team was entrusted with launching Rituals’ autumn/winter limited edition, the Alchemy Collection, across multiple locations in Amsterdam. Rituals tasked us with bringing this collection to life in a memorable, multi-sensory format that captured the allure of alchemy. Our objective was to create a captivating in-store experience at the House of Rituals flagship store in Amsterdam, transforming key areas, including the promotional space, one prominent window, and two interactive rooms in the Mezzanine—rooms that had previously hosted a special Influencer event at Rituals’ headquarters. To extend the campaign’s reach, we also transformed two display windows at de Bijenkorf Amsterdam, creating continuity in the brand’s seasonal storytelling. The design concept was inspir