Cappi Forneria New Positioning, Irreverence and Refinement by Feitoria

Traditional, but not so much Irreverence and refinement were the pillars that guided the redesign process and new positioning of Cappi Forneria. Now, under the new tagline “forneria”, the enterprise lovingly adopts the name Cappi. This change, in addition to simplifying pronunciation, makes searching for the location on social media more agile and efficient. With a renewed menu, the tagline gains even more strength, establishing a differentiator in the local market from the beginning. Cappi logo The new typographic brand conveys a strong personality, with its ligatures that make reference to the cheese that sticks together when cutting a slice of pizza or when putting good pasta in your mouth. This subtle but significant detail refers to the genuine experience of Italian cuisine. The visua