Carbon Six Brewing: Brazilian Creativity Meets Craft Precision in a New Qld Brewery

With such a large volume of breweries competing for a small slice of shelf space, breweries need to also consider their digital presence as a channel to bypass retailers and find a direct line of sales with a highly engaged audience. Carbon Six’s name is inspired by the molecular process of fermentation, where Carbon atoms break down into six individual molecules. This link to the molecular level of the brewing process was a vital narrative arc as it reflected the founder’s experience across biochemistry and his attitude towards how the intricate detail can affect a beers outcome. The Carbon Six branding project was also commenced during the build of the actual brewery itself, without a tangible product in hand. Therefore uncovering and realising the founders vision and objective was instr