Carlos Mello and Cz Redesign Giant of the Brazilian Machining Market

Planifer is a giant in the Brazilian machining market and one of the main suppliers to EMBRAER (Empresa Brasileira de Aeronáutica). With 36 years of history and a very clear mission, it aims to deliver absolute excellence in precision machining and assemblies. Despite the apparent need for change, its visual identity retained some characteristics that resonated with the company’s aesthetic DNA. Primarily in its typography—but not only there—it’s evident how much brutalism influenced its design to create a more industrial language. Honoring this historical aspect while offering a more contemporary interpretation aligned with the company’s values, we crafted every detail precisely. Redesigning every angle of its logotype was as challenging as creating an entirely new symbol for the brand’s a