Carmina Brand Identity Reflects Family Traditions Through Modern Design by Douglas Moura

Carmina is more than a crochet bag brand; it is a tribute to family bonds and the stories that connect generations. Inspired by the intimate and affectionate relationship between grandmother and granddaughter, the visual identity was developed to reflect this unique and meaningful connection in every detail. The design delves into the symbolism of crochet, where loops and stitches tangibly represent a bond that transcends time. These flowing shapes evoke union, continuity, and care, keeping family traditions alive while poetically linking past and present. This deep emotional connection is central to Carmina’s essence. The choice of the carmine color was carefully made to align with the name “Carmina,” derived from “carmine,” a shade that echoes the intensity of familial ties and the emoti