CBA Design drives Globales’ strategic vision with the creation of Caramelo Hotels

CBA Design Spain, an international strategic branding agency, has been a key partner in the creation of Caramelo Hotels, the new brand from Globales that combines authenticity with exceptional value for money. This innovative project, to be officially unveiled at FITUR 2025, marks a milestone in Globales’ business vision and reinforces CBA Design’s commitment to building strategic and long-term relationships with its clients. Caramelo Hotels reflects a commitment to quality tourism, centered on the Mediterranean lifestyle and the value of local communities and culture. CBA Design worked closely with Globales to design a new hotel concept that balances comfort, hospitality, and genuine experiences. Key contributions from CBA Design include: Strategic brand conceptualization: developing a pr