CBA Design Help Alarko, Create a New Era Combining Legacy and Innovation

Bringing a 70-year legacy forward into the future Alarko Holding, one of Turkey’s leading business conglomerates, operates in a variety of sectors, including construction, power generation and distribution, tourism, and real estate, and recognized the need for a transformative approach to evolve its brand. We developed an extensive rebranding project for its corporate identity, aimed at learning from its rich legacy and carrying it forward into the future, while respecting and honoring the core values established by its founders. CBA was invited to guide the transformation of Alarko Holding, developing a new brand strategy. The journey involved redefining its positioning, revisiting its essence, vision and values to translate these elements into an inspiring and engaging visual and verbal