Celebrating Family and Tradition: Branding and Packaging ‘The Greats’ 1.5L Magnums from Oliver’s Taranga by Byerlee

‘The Greats’ by Oliver’s Taranga is an extraordinary reserve wine collection celebrating some of the best single-vineyard wines from McLaren Vale, South Australia. Rooted in the Oliver family’s 184-year legacy, the series honours their impressive and resilient six generations of grape growing in the region. Who says you can’t have too much of a good thing? The collection now makes an even bigger statement with the introduction of impressive 1.5L magnums—bold, larger-than-life bottles that embody the spirit of sharing. Designed to be enjoyed with family and loved ones, these magnums are a true celebration of connection, much like the family legacy they represent. Featuring direct-to-bottle screen printing, the magnums boast a refined and contemporary aesthetic. The design showcases intricat