Cerveja Desbrava, Fresh and Contemporary Visual Identity by Céu Design for a Gluten-Free Beer

Brazil’s new gluten-free craft beer is surprisingly flavorful. So much so that it doesn’t cater exclusively to those intolerant to certain grains but to anyone who appreciates a good beer. From naming to identity, Desbrava (which means Explore, in Portuguese) comes to renew traditions, break fixed ideas, and surprise with a light and democratic experience, without sacrificing sophistication. Our mission was to position the new brand in two different markets: gluten-free products and craft beers. On one side, a health-conscious audience with limited options available. On the other, beer enthusiasts are demanding about flavor and attached to their traditions. With the provocative tagline, “E se for melhor?” (What if it’s better?), and an inviting name, “Desbrava”, we developed a brand identi