CF Napa Brings Patz & Hall Into New Era
Ste. Michelle Wine Estates came to CF Napa Brand Design to refresh their Sonoma-based Patz & Hall brand. For more than 30 years, Patz & Hall Winery have remained committed to handcrafting small-lot and single-vineyard wines, with an exclusive focus on Chardonnay and Pinot Noir, produced from storied vineyards in the Napa Valley, Russian River Valley, Mendocino County, Sonoma Coast and Santa Lucia Highlands. The design elements of the labels and logo had been modified throughout the years, creating inconsistencies across tiers. The new packaging needed to bring cohesiveness to the brand and include increased luxury cues while maintaining a differentiated look across their multiple tiers of wines. CF Napa Brand Design redrew their historic vine icon to be a bit more simple, iconic, and a mor
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