CF Napa Converges East & West for Purlieu

Purlieu Wines came to CF Napa to create a design system for their Single Vineyard wines. While the wines needed to share a familial look, each label needed to take on an individual design that expressed the unique character of each wine. To honor the brand ownership’s Asian background, CF Napa developed a concept for the design of a portfolio of labels that emphasized this bridge between American and Asian cultures. Stylistically the illustrations were inspired by artwork and historical artifacts found along the Silk Road, an ancestral exchange route of culture and commerce, while the subject matter of the drawings represented each of the key elements that influence the vineyards. • Beckstoffer To Kalon: Deep soil and rock accumulated over time, bringing structure and texture to the wine.