CF Napa Evolves Okanagan Valley Wine Brand
TIME Family of Wines came to CF Napa to refine the brand strategy for their Evolve brand and to translate this to a higher-end packaging design. The fine-tuning of the positioning coincided with the construction of a new Penticton, BC winery for the Evolve brand that would focus on sparkling wines. From TIME Family of Wines’ website: “Nestled high above the lake and mere steps off the Kettle Valley Trail, premium sparkling experience awaits guests at Evolve Sparkling House. Evolve’s main goal is to create world-class tasting experiences in this stunning region through love and passion for amazing tasting adventures around the globe. Wine hosts take guests on a journey through winemaker Lynzee Schatz’s expertly crafted bubbles and still wines, sharing stories about what makes this valley so
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