Château Mercier branding by Veryx
Château Mercier is an iconic heritage Castle in Sierre, Switzerland, originally built in the early 20th century and long associated with culture, hospitality, institutional gatherings and local memory. The challenge was not simply to modernise a visual identity, but to reposition the perception of a place. Like many historic buildings, Château Mercier carried a strong symbolic presence: admired, respected, but sometimes perceived as distant, formal or intimidating. The ambition was to help the C
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.