Chad Michael Studio Creates Liba Spirits’ Rebrand – The World’s First Bourbon-based Aperitivo

Liba Spirits came to our studio for a complete rebrand that would truly embody their innovative vision and adventurous, nomadic spirit. They’re more than just a distillery; Liba Spirits is a traveling force, dedicated to distilling in unique locales and capturing the character of each destination. Every bottle is designed as a journey in itself, infused with the essence of diverse landscapes, local ingredients, and cultural stories. The rebrand’s debut release, Terrativo Barrel Aged Bitter Liqueur, sets a bold precedent as the world’s first bourbon-based Aperitivo—a fresh American twist on a classic Italian spirit. To achieve this distinct profile, Terrativo layers the richness of bourbon with tart cherry, bitter orange, and warming spices like cardamom and allspice, achieving a complex ba