Chase Design Group Redesign Häagen–Dazs Shops

After successfully redesigning Häagen-Dazs packaging in the grocery freezer aisle, Chase Design Group focused on Häagen-Dazs shops including the design of signage, materials, fixtures, shop packaging, dessert imagery, menus, floors, furniture, and even uniforms. The program seamlessly extends across diverse shop formats, including standalone shops, inline mall shops, and enticing indoor and outdoor kiosks. The goal was to create a space that customers could feel excited about –- one that felt modern, but in keeping with the new design aesthetic. The evolution includes an expanded palette of bright sophisticated colors that inspire and feel welcoming. After an in-depth analysis of the shops program, it was clear that while the design had strong brand recognition, it lacked personality. To a