Cheesy: Cheese Sauce in a Cheese Wedge Packaging Design
The packaging concept for Cheesy cheese sauces is based on the visual image of the product itself. The design is based on a triangular tin can, the shape of which resembles a piece of cheese, making the product instantly recognizable. The sides are enhanced with distinctive dents, mimicking the holes found on a wheel of cheese and reinforcing the association with natural cheese. The graphic design of the packaging continues this idea: the cheese sauce appears to flow from the surface of the chee
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