ChefChaouen Moroccan Restaurant Branding Identity by tawfeek

Every brand I design carries a story filled with inspiration and uniqueness. Chefchaouen’s story is one of those tales I take pride in, and today, I am excited to share it with you. Chefchaouen is more than just a brand; it’s a vision for a Moroccan restaurant set to open outside Morocco. The goal is to allow people from all over the world to immerse themselves in the authentic Moroccan culture in all its diversity. The journey to bring this brand to life wasn’t easy. One of the first questions I asked myself was: Where should I start with the identity? The answer is simple: the identity was crafted a while ago, but today I’ll walk you through how it all began. The Restaurant Name (Chefchaouen): The name is inspired by the famous Moroccan city, Chefchaouen. What intrigued me was that the f