Cinco Jotas Rebranding by Morillas Brand Design

Cinco Jotas, an icon of Spanish gastronomy with a heritage spanning over a century, embarked on a repositioning journey in 2019 to elevate the brand to a luxury level. This transformation solidified Cinco Jotas as more than a culinary experience—it established the brand as a true masterpiece of worldwide gastronomy. Renowned for its 100% Iberian acorn-fed ham, Cinco Jotas represents the pinnacle of Spanish artistry, culture, and tradition. Every piece of ham is not just a product; it is a work of art, a testament to the dedication, expertise, and passion of master artisans devoted to crafting an exceptional and exclusive experience. Morillas accepted the challenge of translating this profound heritage into a contemporary brand expression that captures both the sophistication and authentici