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US BRANDING STUDIO

Circus Show “Focus” Creates a Theatrical Brand with Retro Tattoos and Dynamic Typography

by Shura Kashentseva ·

“Focus” is a show that invites the viewer to a world where every moment is filled with surprise, absurdity becomes the norm. The main character is a clown whose path lies through a series of strange and unpredictable encounters. He encounters characters living by their own laws, each of whom is full of contradictions and demonstrates superiority, eccentric character. Each character breaks the rules of the familiar world, which contains elements of comedy, the same light, fascinating horror. In this world, there is no logic or familiar laws, and each character acts as dictated by his position, sometimes absurd nature. Here, the absurd is the aforementioned part of reality. The identity of the “Focus” project is built on graphics in the style of old-school tattoos, which immerses the viewer

Branding 2026 WBDS Brand Identity c i r u

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