Clever Branding Brings 1930s Cartoon Energy to Crutella’s Playful Chocolate Packaging

Crutella — chocolate for the young and creative Private Label chocolate for the young and creative. Time does not stand still and markets change. In Europe, the share of private labels in all FMCG sales has been between 15 and 20% for several decades. The share of private labels in Russia increased from 4.7% to 5.3% between May 2020 and April 2021, according to Nielsen. This is the highest figure of all time and will continue to grow. Developing in this trend, Pyaterochka retail is developing its private label brands. And the team of Pyaterochka brand managers turned to us with the task of developing the Crutella chocolate brand. The business task of any classic retail is to increase the unit of profit per unit of area. But Pyaterochka also works with the online sales channel, and marketpl